Job Description:
As a Social Media Manager, you will develop, implement, and manage the organization's social media strategies. You will work closely with the marketing team to enhance brand awareness, engage audiences, and drive traffic and conversions across various social media platforms. Your role will involve creating compelling content, monitoring social media trends, analyzing performance metrics, and interacting with online communities to foster a positive brand image.
Responsibilities:
- Develop and execute comprehensive social media strategies aligned with the organization's marketing goals.
- Identify target audiences and determine the most appropriate social media platforms for engagement.
- Stay updated on industry trends, emerging platforms, and best practices to ensure a competitive edge.
- Create, curate, and manage engaging and relevant content for various social media platforms, including text, images, videos, and interactive media.
- Collaborate with graphic designers, copywriters, and other team members to produce high-quality content.
- Maintain a consistent brand voice and messaging across all social media channels.
- Engage with followers, respond to comments, messages, and mentions in a timely and professional manner.
- Foster meaningful interactions and build strong relationships with the online community.
- Address customer inquiries, concerns, and feedback, and escalate issues as necessary.
- Plan and execute social media campaigns, contests, and promotions to drive engagement, increase followers, and achieve marketing objectives.
- Monitor campaign performance, analyze metrics, and adjust strategies as needed to optimize results.
- Utilize social media analytics tools to track key performance metrics, such as reach, engagement, conversion rates, and sentiment.
- Generate regular reports on the effectiveness of social media initiatives and provide insights for continuous improvement.
- Monitor social media channels for brand mentions, relevant conversations, and trends related to the industry or organization.
- Use social listening tools to gather insights and adjust strategies based on audience sentiment and feedback.
- Coordinate with cross-functional teams, including marketing, PR, sales, and customer support, to ensure alignment and integration of messaging.
- Collaborate with influencers, partners, and advocates to amplify brand visibility.
Qualifications:
Bachelor's degree in Marketing, Communications, or a related field (or equivalent work experience).
Proven experience as a Social Media Manager or similar role.
Strong understanding of social media platforms, trends, algorithms, and best practices.
Excellent written and verbal communication skills.
Creative mindset with the ability to develop engaging content.
Proficiency in social media management tools and analytics platforms.
Analytical skills to interpret data and generate actionable insights.
Ability to work in a fast-paced environment and manage multiple projects simultaneously.
Strong organizational and time-management skills.
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Job Types: Full-time, Part-time
Part-time hours: 40 per week
Pay: Php30,000.00 - Php40,000.00 per month
Benefits:
- Opportunities for promotion
- Work from home
Schedule:
- Evening shift
- Monday to Friday
- Night shift
Experience:
- Social media management: 1 year (Required)
Language:
- English (Preferred)
Application Deadline: 08/27/2023
Expected Start Date: 08/28/2023
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